Thursday, December 12, 2013

Press Release: ‘Cointreauversial’ Evening with Alfred Cointreau in New Delhi

Can it get more chic & fashionable, when 2 Masters join hands for a special evening? And that 's exactly what the party circuit of New Delhi witnessed a few days back when the renowned French liquor brand Remy Cointreau hosted a gala evening with India's first luxury swimwear brand, Shivan & Narresh.

It could not get more stylish, glamorous and full of wit as Rukn Luthra, Managing Director, Remy Cointreau - Indian sub-continent and Gulf and famous designer duo Shivan and Narresh jointly hosted a gala evening in honour of Alfred Cointreau, the member of 6th generation of a family dedicated to a legendary spirit Cointreau, at a renowned speakeasy bar PCO, New Delhi on December 09, 2013.

The ‘Cointreauversial’ evening on Alfred’s maiden visit to thecountry witnessed a gathering of Delhi’s who’s who sipping a signature cocktail – CointreauKini, especially created by Alfred for SHIVAN & NARRESH inspired by their signature swimwear style,and dressed up elegantly and grooving the night away. The event was attended by known socialites and Page 3 personalities from Delhi social circuit, such as Aishwarya Nair, Gayatri & Anushree Reddy, Siddhartha Tytler, Anand & Aditi Kapoor, Namrata Joshipura and Sujata & Jaideep Sippy, Bharat & Edwina Singhincluding others eminent guests.

At the age of 27, Alfred Cointreau is a young and dynamic custodian of more than 150 year old heritage of the finest French liqueur brand – Cointreau. In his role of a perfect Heritage Manager, Alfred is responsible for communicating the love of a job well done to Cointreau’s key advocates.

Sharing his passion for world’s favourite orange liqueur, Mr Alfred Cointreau, Heritage Manager, Cointreau said, “I take this opportunity to express my gratitude and show appreciation for the Indian culture. On my first visit to India, it is a privilege to share the rich history and legacy of the iconic Cointreau brand, its unique know how, and its importance in making some of the world’s best cocktails with the leading bartending professionals and guests from different walks of life.”

“I am also pleased to introduce CointreauKini – special cocktail created for designer duo Shivan & Narresh. It is inspired by their signature swimwear style. It compliments their uber-chic and bold statement and is also the latest addition in the bandwagon of premium Cointreau cocktails”, he further added.

Speaking on the occasion, Mr Rukn Luthra, Managing Director, Remy Cointreau - Indian sub-continent and Gulfexpressed, “We are happy to welcome Alfred Cointreau to India. Discerning Indian consumers have given overwhelming response to Cointreau and the ‘Be Cointreauversial’ campaign and Alfred’s visit has further helped us in building strong connections to adopt Cointreau’s spirit in India.”

Speaking on the occasion, designer duo Shivan and Narresh said, “It is a privilege to host the 6th generation member of the Cointreau family – Mr Alfred Cointreau. We are delighted for the signature SHIVAN & NARRESH cocktail ‘CointreauKini’ that Mr.Cointreau has especially created for our brand, to be available on Cointreau menus across India.”

With the famous ‘Be Cointreauversial’ attitude, Cointreau strives to be a liqueur loved by charismatic and confident women who are able to accept their diverse self and life without being influenced by others. The new ‘hype’titude – ‘Cointreauversial’ is an attitude of being fun, irreverent and elegant, all at once, which is best personified by its Global Brand Ambassador - Dita von Teese. And Cointreau is doing it with style in India by engaging with some ‘Cointreauversial’ women, who are all that and more!!

And here's the star of the evening:

Alfred Cointreau’s compliment to India’s celebrated beachwear designer duo – Shivan and Narresh:CointreauKini

Prepared with: Cointreau, homemade blackberry syrup, fresh mint, lemon juice and egg white

Attributes:Bold, Sophisticated, Chic, Luxurious, Urbane 

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