KATRINA
KAIF
IS THE NEW FACE OF L’ORÉAL PARIS
Katrina joins Aishwarya Rai Bachchan, Sonam Kapoor
and
Freida Pinto as
the fourth Indian face of L’Oréal Paris
Mumbai, 20th January 2014: L’Oréal Paris is pleased to
announce Katrina Kaif as
the new face of the brand in India.
Katrina is
one of the most successful actresses in the Indian film industry and has created an
impact like no other. As the new L’Oréal Paris spokesperson, Katrina
Kaif joins Aishwarya
Rai Bachchan, Sonam
Kapoor and Freida Pinto
as the fourth Indian face of the brand.
“I am thrilled that Katrina joins our
amazing roster of spokespeople. She exudes sheer glamour and is a beauty icon to millions across the globe. She has risen to
the top through sheer
hard work
and
is an inspiration to all. Today we are proud to welcome her
into the L'Oréal Paris family and hope to
have a fabulous association with
her”, said
Satyaki Ghosh, Director, Consumer
Products
Division, L'Oréal India.
“I’m honored to be a part of the L'Oréal Paris family; it’s
been a brand
that I have always admired for its
glamour and powerful message of ‘Because you’re worth it’.
The stunning women that represent
the brand across the globe are strong motivators. It is an incredible privilege to be joining this league of ladies. I'm
looking forward to
working with the L'Oréal Paris team in India and creating some new global beauty trends,” said Katrina Kaif.
Manashi Guha, General Manager, L’Oréal
Paris says, “In India, L'Oréal Paris
has
grown immensely to become an
extremely important part of the L'Oréal consumer portfolio. We have made significant leaps in terms of our
product range
and their
relevance to
the
modern Indian
woman. Our spokespeople
are passionate and talented individuals and sources of inspiration for our generation thanks to their vision, engagement and talent. Katrina beautifully embodies the
qualities that represent our brand and
we’re very happy to have her on board with
us.”
Global ambassador for L'Oréal Paris - Aishwarya Rai Bachchan who has been a part of the brand for 12 years said, “I would like to extend a
warm
welcome to Katrina to the L'Oréal Paris family. I am sure she will enjoy representing team India as brand ambassador and I wish her the very best.”
Katrina Kaif has an outstanding film record and has carved a niche for herself in the Indian film
industry. She has received multiple award nominations for the
variety of roles she has
portrayed
and has
been a part of several successful films like Zindagi Na Milegi Dobara, New York, Ek Tha Tiger, Jab Tak Hai Jaan and Dhoom 3.
About L'Oréal Paris:
L’Oréal Paris is a truly global beauty brand combines the latest in technology with the highest in quality for the ultimate in luxury beauty at mass. Our signature phrase, “Because I’m Worth It”, is meant to inspire each and every woman to embrace her
own
unique beauty and reinforce her
sense of self-worth.
As the biggest beauty brand in the world, L'Oréal Paris has an unparalleled
commitment to
technology,
research and innovation, providing groundbreaking, high-quality products for women and
men of all ages and ethnicities. The L’Oréal Paris brand encompasses the
four major beauty categories –
hair color, cosmetics, hair care, and skin care – and includes such well-known brands as Excellence Crème, Total Repair 5 hair care, Youth Code, Fall Repair,
Revitalift, Volume Million Lashes Mascara, Colour Riche
lipsticks, Superliners and True Match foundations among many others.
L'Oréal Paris truly believes that, whatever your age, gender, ethnicity or look, "you're worth it".
