Tuesday, March 18, 2014

Press Release: Lakme Absolute Illusion Makeup Masterclass at LFW SR 2014


Mumbai, 15th March 2014: Lakme a trendsetter for decades has created several outstanding looks each season. An informative makeup masterclass was conducted by Lakme Makeup Expert, Natasha Nischol at the Jabong Stage on day four during Lakme Fashion Week Summer/Resort 2014.

Purnima Lamba, Head Innovation at Lakme, introduced Natasha Nischol on stage and invited her to demonstrate the second edition of Lakme Absolute Master Class themed around Lakme’s latest offering the Lakme Absolute Illusion range. Natasha revealed how to achieve the Lakme Absolute Illusion Metallic Look that is all set to be the beauty trend of the season.

VJ Sarah Jane Dias, Lakme Digital Ambassador was the model for the session. During this one hour session, Natasha Nischol demonstrated the Absolute Illusion Day and Night looks on Sarah Jane Dias.  

Lakme Absolute Illusion - Day to Night 

For the Lakme Absolute Illusion by Day look, a base of Lakme Youth Infinity Moisturizer, Foundation and Concealer was applied to Sarah’s face prior to the show. Sarah’s hair was also prepped up according to the 70’s vibe – big and curly. A bronzer from the Lakme Absolute Face Stylist range was used for the cheekbones, followed by blending the eyes with the Lakme Absolute Illusion Pearl Eyeshadow, which Natasha insisted could be used in light or heavy portions. A streak of black eyeliner was applied to infuse the colour of the shimmery eye shadow, to give it an electric feel. Dots of electric violet and blue from the Lakme Absolute Eye Shadow Duos were added on top of the eyeliner and to the inner corner of the eye, adding dimension.

Sarah’s eyelashes were curled using the Lakme Absolute Voluminizing Mascara. Sarah confessed that she loved flaunting fake eyelashes, which she found very dramatic.

Natasha finished this Absolute Illusion day look by dabbing the lips in a matte orange lipstick from the Lakme 9to5 range. Sarah walked down the ramp flaunting her bold avatar, swaying to the Bee Gees. Natasha mentioned that ‘Saffron Gossip’ from the same range is a lighter hue of orange lipstick that is safe to play with.

Sarah expressed that she faced a problem with metallic eye shadow fading off an hour after applying it. Natasha explained that the secret to long lasting makeup is to layer and blend in eye shadow with cream and powder so that it sets through the day. Natasha suggested that women should go all out and experiment with purple, blue and aquamarine that look gorgeous on Indian women.

The Lakme Absolute Illusion by Night was achieved by adding touch-ups to the day look and blending in purple Lakme Absolute Drama Stylist Crayon Eyeshadow followed by building in the intensity of the eye shadow with a slightly darken tone. Another line of eyeliner which smudged easily into the purple canvas brought a little sparkle in a pink glitter shadow over the inner corner of the eyes. Sarah’s lips were dabbed in a soft coral called ‘Rust Crush’. The look was completed by applying a coat of mascara and brushing the face with some glitter over the cheekbones in a decent amount of bronze blush – Lakme Absolute Blush Dous, Night Sheen.

Natasha mentioned that all girls love their glitter and one can never have too much of it. Sarah Jane revealed the secret of big hairdos by simply making multiple tiny braids on wet hair and leaving it overnight, untie each braid, a dab of mousse for the 70’s look.

Natasha Nischol graduated from the prestigious London College of Fashion, worked in London and Hong Kong. Trained with Oscar winning make-up artist Jenny Shircore in the UK, she assisted him on The Phantom of the Opera and Four Feathers.  Natasha runs India’s paramount make-up academy – fat mu makeup school, along with her partner Virginia Holmes.


About Lakmé Fashion Week:
Lakmé Fashion Week (LFW) is jointly organized by Lakmé, the No.1 cosmetics and beauty services brand in India and IMG Reliance, the global leader in sports and entertainment event marketing and management. LFW has been conceived and created with a vision to “Redefine the future of fashion and Integrate India into the global fashion world”. LFW is organized twice every year. Lakmé Fashion Week Summer/Resort 2014 will be held from March 12 to March 16 Grand Hyatt Hotel, Mumbai. For further information log on to http://www.Lakméfashionweek.co.in

About Lakmé:
Contemporary Indian beauty expert Lakmé continuously innovates to offer a wide range of, high performance and world class color cosmetics, skincare products, and beauty salons. In addition to leveraging Unilever’s worldwide expertise, Lakmé also partners with the leading cosmetic house Milan-based Intercos Italia, Schwann Stabilo Germany and Paris-based Fiabila. Combining international cosmetic technology with an in-depth understanding of the Indian woman’s needs, Lakmé also offers its consumers a comprehensive beauty experience through its products and services at the Lakmé Salons and Studios. For further information log on to www.lakméindia.com

About IMG Reliance:
IMG Reliance Pvt Ltd., is an equal joint venture between Reliance Industries Limited (RIL), India's largest and most recognized private sector company, and IMG Worldwide (IMG), the world’s leading sports marketing and management company. The joint venture company will develop, market and manage sports and entertainment in India. Its current assets include India's premier fashion event, Lakmé Fashion Week and South Asia's only ATP World Tour event, the Aircel Chennai Open. IMG Reliance has entered agreements with the Basketball Federation of India (BFI) to create a new professional basketball league and manage all aspects of the commercial rights to the game in India and the All India Football Federation (AIFF), to improve, popularize and promote the game of football throughout India, from the grassroots to the professional level.  IMG Reliance has also created a scholarship program to identify and train talented young Indians from sports including - basketball, soccer and tennis-at IMG’s world-class sports training facilities at IMG Academies in Bradenton, Florida.

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