High
Street Phoenix in association with Back Alley -The Thrift Shop
present a weekend of shopping for a cause
Mumbai, 26 March 2014: This
April 2014, Mumbai will see a mélange of two popular concepts,the ubiquitous Thrift Shop and the steadily emerging trend of
‘Analogous Fashion’, all coming together to help spread some good Karma. High
Street Phoenix in association with Back Alley – ‘The
Thrift Shop’, will be hosting a two day long weekend of ‘Analogous
Fashion’ on 12th and 13th of April
2014 at the destination centre. Back Alley and High
Street Phoenix will give the patrons a vintage thrift shop experience with the
goal of raising funds for various charities namely DEEDS, UNITED and the Sri
Satya Sai School Trust in Pune.
Back Alley is a non-profit initiative by Radhika
Dhawan and Maya Bhogilal Goyel with ‘Thrift Shop’
being their kitschy pop-up store. The products resold range from apparel,
books, home decor artifacts, accessories, vinyl, CDs and are unused and mostly
crowd sourced. The venue is recreated to reflect a vintage thrift boutique to
add to the shopper’s experience. Mumbaikars are asked to send in their
donations pertaining to the aforementioned articles. Back Alley takes
the utmost care to go through everything individually and personally so as to
filter every product before it goes on sale.
Come April, expect to find some of the most fashionable, quirky
and interesting goodies sourced from the passionate ‘Keepers of
Cool’ all courtesy High Street Phoenix and Back Alley’s
The Thrift Shop.
About High Street Phoenix:
High Street Phoenix (HSP),
is the first retail led consumption centre developed in India over a sprawling
3.3 million square feet. It houses over 500 brands including a variety of
F&B, entertainment, commercial and residential complexes. Pioneered
by The Phoenix Mills Co. Ltd., HSP is led by its young,
dynamic Managing Director, Atul Ruia and his team of professionals. At
HSP, each zone has been specifically conceptualized and designed to offer an
international experience and as an answer to emerging urban agglomerations
typically defined as 'mixed used developments'.
The centre houses 3 distinct shopping zones viz. Skyzone, Grand Galleria
and High Street Units (HSU).The multi-leveled Skyzone boasts of
anchor stores of leading national and international brand retail outlets. The
Grand Galleria caters to impulse shoppers and is connected to PVR Cinema’s 2000
seater 7 digital screens multiplex. The HSU houses a variety of stores which cater to niche lifestyles
consisting of artifacts, handicrafts, stylish accessories, apparel and jewelery
stores including a gift store and an optician cum eye wear store. In a
nutshell, HSU houses almost everything you can possibly desire to make a
truly memorable retail experience.
Popularly known
as the heart of HSP, ‘The Courtyard’ - true to its name, presents the
perfect platform for celebration and festivities. Completing this picture
are an array of eateries that surround it. With a variety of first-of-its-kind
retail stores, flagship stores and international brands under its umbrella is
hard to resist.
The centre today
stands as testament to mixed used development and is a unique destination with
a wide variety of choices to appeal to all segments of the consumer across the
board.
HSP has added one of Mumbai’s, first luxury and premium luxury
retail and entertainment destination, appropriately christened,
‘Palladium’. Palladium has, in a short span of time become an iconic landmark
not only for Mumbai but for the entire country and offers four levels of
exclusive shopping in an atmosphere of extraordinary sophistication and
refinement all under one elegant roof.
The centre also has an expanded car park area making it one of the
biggest car pool areas in Mumbai clocking on average of nearly 6,000 vehicles
each day.
Winner of the “Most Admired Shopping Centre
of the Year – Socially Responsible” at the Asia Shopping Centre and Mall Awards 2014.
