Press Release:High Street Phoenix in association with Back Alley - The Thrift Shop

High Street Phoenix in association with Back Alley -The Thrift Shop

present a weekend of shopping for a cause 

Mumbai, 26 March 2014: This April 2014, Mumbai will see a mélange of two popular concepts,the ubiquitous Thrift Shop and the steadily emerging trend of ‘Analogous Fashion’, all coming together to help spread some good Karma. High Street Phoenix in association with Back Alley – ‘The Thrift Shop’, will be hosting a two day long weekend of ‘Analogous Fashion’ on 12th and 13th of April 2014 at the destination centre. Back Alley and High Street Phoenix will give the patrons a vintage thrift shop experience with the goal of raising funds for various charities namely DEEDS, UNITED and the Sri Satya Sai School Trust in Pune.

Back Alley is a non-profit initiative by Radhika Dhawan and Maya Bhogilal Goyel with ‘Thrift Shop’ being their kitschy pop-up store. The products resold range from apparel, books, home decor artifacts, accessories, vinyl, CDs and are unused and mostly crowd sourced. The venue is recreated to reflect a vintage thrift boutique to add to the shopper’s experience. Mumbaikars are asked to send in their donations pertaining to the aforementioned articles. Back Alley takes the utmost care to go through everything individually and personally so as to filter every product before it goes on sale.

Come April, expect to find some of the most fashionable, quirky and interesting goodies sourced from the passionate ‘Keepers of Cool’ all courtesy High Street Phoenix and Back Alley’s The Thrift Shop.

About High Street Phoenix:

High Street Phoenix (HSP), is the first retail led consumption centre developed in India over a sprawling 3.3 million square feet. It houses over 500 brands including a variety of F&B, entertainment, commercial and residential complexes.  Pioneered by The Phoenix Mills Co. Ltd., HSP is led by its young, dynamic Managing Director, Atul Ruia and his team of professionals. At HSP, each zone has been specifically conceptualized and designed to offer an international experience and as an answer to emerging urban agglomerations typically defined as 'mixed used developments'.

The centre houses 3 distinct shopping zones viz. Skyzone, Grand Galleria and High Street Units (HSU).The multi-leveled Skyzone boasts of anchor stores of leading national and international brand retail outlets. The Grand Galleria caters to impulse shoppers and is connected to PVR Cinema’s 2000 seater 7 digital screens multiplex. The HSU houses a variety of stores which cater to niche lifestyles consisting of artifacts, handicrafts, stylish accessories, apparel and jewelery stores including a gift store and an optician cum eye wear store. In a nutshell, HSU houses almost everything you can possibly desire to make a truly memorable retail experience.

Popularly known as the heart of HSP, ‘The Courtyard’ - true to its name, presents the perfect platform for celebration and festivities. Completing this picture are an array of eateries that surround it. With a variety of first-of-its-kind retail stores, flagship stores and international brands under its umbrella is hard to resist.

The centre today stands as testament to mixed used development and is a unique destination with a wide variety of choices to appeal to all segments of the consumer across the board. 

HSP has added one of Mumbai’s, first luxury and premium luxury retail and entertainment destination, appropriately christened, ‘Palladium’. Palladium has, in a short span of time become an iconic landmark not only for Mumbai but for the entire country and offers four levels of exclusive shopping in an atmosphere of extraordinary sophistication and refinement all under one elegant roof.

The centre also has an expanded car park area making it one of the biggest car pool areas in Mumbai clocking on average of nearly 6,000 vehicles each day.

Winner of the “Most Admired Shopping Centre of the Year – Socially Responsible” at the Asia Shopping Centre and Mall Awards 2014.