Beauty & Beyond: Be Eyeconic, Everyday!

Lakmé presents five D.I.Y. looks with the new Eyeconic shades

Mumbai, 10^th April 2014: This summer, give your black kajal a break! Let your eyes be the focus as you go Eyeconic in color with five brand new looks from Lakmé. The all new Lakmé Eyeconic in shades of White, Green, Grey, Brown, and Blue let you give a twist to your traditional ‘Black’ eyes, making them look bigger and more dramatic. With the new range by your side, you can go from natural earthy eyes during the day to totally mesmerizing smokey eyes at night.

Each Eyeconic shade by Lakmé is easy to apply and requires zero maintenance, just like your regular black kajal. In merely one stroke the kajal promises a smudge-free professional finish up to 10 hours. It comes with a waterproof formulation that allows one to be carefree while washing face or even travelling. It is dermatologically tested and is safe to apply with its two-way retractable twist-up format.

Created in collaboration with Daniel Bauer, Lakmé Make-up Expert, the five unique looks have been demonstrated through the gorgeous Kareena Kapoor. True to their name, ‘White Intervention’, ‘Divine in Green’, ‘Grey Goddess’, ‘Brown Haze and ‘Bolt of Blue’ will make sure that this summer, all attention stays on your eyes!.

So get set to reinvent yourself every day!

Lakmé Eyeconic White intervention: A dash of white on the waterline creates the illusion of bigger eyes, making it an uber chic look for women who embrace that perfect blend of profession and high-fashion.