Lakmé presents five D.I.Y. looks with the new Eyeconic
shades
Mumbai, 10th April 2014: This summer, give your black kajal a break! Let your
eyes be the focus as you go Eyeconic in color with five brand new looks from Lakmé.
The all new Lakmé Eyeconic in shades of White, Green, Grey, Brown, and Blue let
you give a twist to your traditional ‘Black’ eyes, making them look bigger and more
dramatic. With the new range by your side, you can go from natural earthy eyes
during the day to totally mesmerizing smokey eyes at night.
Each Eyeconic shade
by Lakmé is easy to apply and requires zero maintenance, just like your regular
black kajal. In merely one stroke the kajal promises a smudge-free professional
finish up to 10 hours. It comes with a waterproof formulation that allows one
to be carefree while washing face or even travelling. It is dermatologically
tested and is safe to apply with its two-way retractable twist-up format.
Created in
collaboration with Daniel Bauer, Lakmé Make-up Expert, the five unique looks have
been demonstrated through the gorgeous Kareena Kapoor. True to their name, ‘White
Intervention’, ‘Divine in Green’, ‘Grey Goddess’, ‘Brown Haze and ‘Bolt of
Blue’ will make sure that this summer, all attention stays on your eyes!.
So get
set to reinvent yourself every day!
Lakmé Eyeconic White intervention: A dash of white on the waterline creates the
illusion of bigger eyes, making it an uber chic look for women who embrace that
perfect blend of profession and high-fashion.
Lakmé Eyeconic Divine in Green: A classic winged look that adds a dash of color to
your eyes, giving you the perfect refreshing look for an evening out with
friends.
Lakmé Eyeconic Grey Goddess: An edgy alternative to black, this new look is
charismatic and will make you dazzle at night.
Lakmé Eyeconic Brown Haze: Glam up your evenings with this versatile
look that exudes elegance and grace while recreating a soft brown smokey eye.
Lakmé Eyeconic Bolt of Blue: Got a night out? This no fuss liner look will make
your eyes look mystical while adding drama to your overall persona.
Grab your favorite Lakmé Eyeconic shade at
Rs.250/- from the nearest beauty counter across India.
Scan the QR code to see Kareena Kapoor flaunt these looks:
