Thursday, April 24, 2014

Discover The Art of Gloss with Lakme Absolute

Lakmé Absolute launches Gloss Range with water-based skincare products and high-shine makeup


Mumbai, 23rd April, 2014: Redefining the beauty of sultry Indian skin, Lakmé for the first time ever, introduces a rare coming-together of skincare and makeup products with the Lakmé Absolute Gloss range. This exclusive range of skincare and makeup products by Lakmé is set to inspire yet another extravagant beauty trend that brings together the best of both. With Lakmé Skin Gloss Gel Crème, Lakmé Skin Gloss Reflection Serum, Lakmé Skin Gloss Overnight Mask and Lakmé Absolute Gloss Addict lipcolor, this range includes everything you need for a glossy hydrated look throughout the day.


Inspired by Gloss trends and adopted by the beauty experts and runways of the world, Lakmé Absolute brings to you the Gloss Look - a look perfected with hydrating care for skin and finished with high shine makeup.

The Lakmé Absolute Gloss range of products hydrate your skin to give you an overall glossy finish. Its light weight, smooth textures glide effortlessly on your skin accentuating its natural sheen. So, this summer prepare to flaunt your own gloss look with the following products from the Absolute Gloss Range.

Lakmé Absolute Skin Gloss Reflection Serum: Crafted for a seamlessly hydrated and glossy looking skin, the Lakmé Skin Gloss Reflection Serum provides the goodness of an aqueous veil with mineral laden glacial water that hydrates the skin to give it a natural, lustrous sheen. Priced at Rs.899/- (50ml)

How to use:
1 Pump 3-4 drops of the serum on to your palm
2 Apply it in dots all over your face
3 Massage in circular movements until it is completely absorbed

Lakmé Absolute Skin Gloss Gel Crème: Giving your skin the nourishment and sheen it deserves, this gel crème contains a light glaze with mineral laden glacial water that nourishes and moisturizes your skin making it look glossy for long hours. Priced at Rs.399/- (50gms).

How to use:
1 Scoop up the crème with your finger
2 Apply it in dots all over your face
3 Massage in circular movements until it is absorbed

Lakmé Absolute Skin Gloss Overnight Mask: This mineral laden glacial water based Lakmé Skin Gloss Overnight Mask, replenishes and moisturizes your skin to wake you up with a hydrated, glossy skin every morning. Priced at Rs.599/- (50gms).

How to use:
1 Squeeze 5-6 drops from the tube on to your palm.
2 Dab entire face with dots of overnight mask.
3 Gently pat until it is completely absorbed.

*This is a leave-on product, do not wash off post product application and leave it on all night.

Lakmé Absolute Gloss Addict: Enjoy that professional high-shine and a hint of color with this indulgent lip color. Formulated with the creaminess of a lip-balm, this one stroke application gloss stick comes in 15 stunning shades that are trending on ramps across the world. Priced at Rs. 800/-
Internationally acclaimed makeup artist and Lakmé beauty expert Natasha Nishcol says, This range of makeup and skincare products is designed such that its light-weight, smooth texture accentuates your skin’s natural sheen. The water based skincare products give a lustrous finish to your skin and the gloss stick completes the look with the prefect dose of color and shine.

Speaking about the launch of Lakmé’s Gloss range, Srinandan Sundaram, Vice President, Skincare and Makeup at Hindustan Unilever Limited mentions, Lakme through the last few years has successfully tapped into international trends and made them accessible to the Indian woman. Gloss is one of the big trends we are seeing today and we are happy to bring it here in the form of a gloss look which translates into well hydrated dewy finish for the skin, matched with hi-shine makeup. With this new range, we also bring together, for the first time our skin and makeup expertise to present a high performance solution for the contemporary Indian woman.”

Click here to get a sneak-peek in into the making of Lakmé Absolute Gloss campaign!

Lakme Absolute Gloss range is available at leading Lakme Beauty Advisor Counters from 21st April 2014

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