TIGI Partners
with Clint Fernandes
to create five unique looks for the
Lakme Fashion Week Summer/Resort 2014
Mumbai,
March
2014: For Lakme Fashion
Week's Summer/Resort 2014 shows,
award winning makeup and styling artist Clint Fernandes worked backstage with TIGI's BED HEAD & S Factor product range at four popular shows, creating unique looks to compliment
the designers' latest collections.
Clint has created and crafted different looks & styles for shows of Tarun
Tahiliani,
Rajat Tangri & Shehlaa, Anju Modi,
and Archana Kocchar this LFW season byusingTIGIBedHead &S Factor
products.
Rajat Tangri |
Archana Kochhar |
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Tarun Tahiliani |
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Archana Kochhar |
Rajat Tangri |
The founding principle
of TIGI is to work with the professional hairdresser, recognizing hairdressers for
their
artistry - By Hairdressers,
for Hairdressers.TIGI products are tools that are designed
to elevate the craft of hairdressing to a higher level of creativity and the founding
principle is what makes TIGIstand outfrom
the crowd.
Speaking on this occasion,
Mr. Anthony Mascolo, International Artistic Director of TIGIsaid, "We understand what
the professional hairdresser wants and
needs. TIGI
products are created
to style and finish hairstyles, our photographic collections provide
starting points for education, and our seminars
and stage shows drive ideas and concepts. It's about inspiring and motivating hairdressers to constantly
progress theirown work.''
Mr. Clint Fernandes, Hair & Makeup Expert also added, ''It is always an enriching experiencefor me when I participate in Fashion
Weeks across the globe. This year, at Lakme Fashion Week 5/R 2014, I worked with the T/GI Bed Head and S Factor
range to create
the look for various designers, according
to their collection's theme.
These products are fantastic! The
shampoos & conditioners are conditioning and really helped the models
maintain their hair quality! And the styling products
come in every format/texture, enabling me to achieve any desired style. I thoroughly enjoyed working backstage with all the stunning models and TIGI products
and decoded afew looksfor the cameraas well."
TIGIhas been part of various Fashion Weeks globally.Be it the London Fashion
Week, New York Fashion Week or Milan Fashion Week, our global creative
team has worked backstage on different
looks that focus on precise
hairdressing which in turn
enhance the overall look of the design.
TIGI currently offers
three ranges of products in India - Bed Head, S Factor
& Copyright Colour. While Bed Head &S
Factor can be purchased by consumers off the shelf at select salons
in the country, Copyright Colour
is mainly for hairstylists.
Bed Head, a range of shampoos, conditioners & styling products, are for people
who love life, break rules and push
boundaries. These
products allow you
to express yourself
and customize the latest trends to your own personal
style.
S Factor
was designed for women who want sensational hair;
whether she wears
her hair sleek and slinky, smooth and shiny or sultry and soft, S Factor creates the ultimate in glamorous hairstyles. The S Factor range also has shampoos,conditioners and styling products.
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