Friday, May 9, 2014

PR from Cotton Council International :"Have You Been Momspired"?

On Mother’s Day, Cotton Council International asks young designers on how their Mothers inspired them to be where they are today

Mumbai, 2014: Cotton Council International (CCI) sends a special “thanks” to all the mothers throughout India. Mothers have inspired, guided and encouraged children to succeed generation after generation. The tireless efforts of always wanting what’s best for your family have not gone unnoticed or unappreciated. From the baby swaddled in its cotton blanket, to a little girl learning to drape a saree, to the crisp cotton school uniform, to making sure the shirt is perfectly ironed on graduation day. Thank you for caring that your family wears a fibre that is best for their bodies. 

This Mother’s Day, Cotton Council International, a not for profit trade organization that works to promote cotton, spoke to some young fashion designers about ‘Momspiration’ in their work and on how their mothers have inspired them to do what they do today. They also share their cotton memories and why they believe cotton is the perfect fabric.

Known for using traditional fabrics and weaves as part of her collections, Shruti Sancheti says, "Cotton is a part of everyone’s childhood. From cotton diapers to bed sheets to towels, all are an integral part. My memories of my mother in starched crisp cotton sarees in vibrant colours with hand embroidery as her summer staple along with cotton block print jaipur kurtas. These memories are etched deeply and even as a designer find inspiration in them."

Ken Ferns has grown up with cotton, literally, as he says, “My mother used to sew all my clothes as a baby. She fancied stitching them and used to doll me up in cotton prints and stripes. Today, I only use cotton in my personal wardrobe primarily due to the climate that Mumbai has. Besides there is no better fabric than cotton because of its durability, its functionality and its versatility.”

Mumbai based designer, Nishka Lulla says, “Cotton is like the fabric of one’s life. Especially in India, cotton is much needed during the summers as it is very airy, breathy and comfortable. I have grown up seeing my mother is funky edgy cotton tunics, shirts, salwars and derived my style from it. For me cotton is traditional and practical. It is more like an heirloom fabric.”

Speaking about this, Agnieszka Fijol of the Cotton Council International says, “Moms are truly the thread that binds everyone together. They’re also the ones who love you back and give you all the comfort that you need whenever you need it. Much like cotton, which is the only fabric that loves you back and keeps you comfortable. What these designers have said is absolutely true; our mothers are our inspiration not just in our personal life but also in all our work. This Mother’s Day, we want to thank all the wonderful mothers for being who they are and helping us become the best that we can be.” 

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