Sunday, July 6, 2014

Dazzling Dance, Diamond-Shine & #InstaDareDevil Me: Closeup #InstaSmileNight

Last evening was a gala one to remember for a long time. A lot of bloggers from Delhi & Mumbai were invited by Closeup India for the launch of their new Toothpaste- Closeup Diamond Attraction. You must be thinking what a beauty blogger has to do at a toothpaste launch event!! Well, the answer is Closeup India has targeted  the new product, Closeup Diamond Attraction for the young & vibrant youth who want perfection in everything. It is just not an average toothpaste but it is an "instant makeover for your teeth."

So we were welcomed with refreshing drinks from the bar and some mouth-watering starters that included Satay Chicken and wonderful Pizzas fresh out of oven among my favourites. I had a fun time with my blogger friends Swati of Food,Fashion,Funn & Ekta of NumeroUnity. There was a  PhotoBooth and so many props to try out for funny snaps.

The event started after 7:30pm. The very fun session with the hostess Pallavi was filled with interactive games & cute giveaways. We were given stashes that had different Titles written on it and I got #InstaDareDevil.

There was a beautiful dance performance that just left us spellbound.

Brand Manager Gauri explained the concept behind the Closeup Diamond Attraction Toothpaste and how it is different from the other products from competitive brands, how its Blue Light Technology instantly whitens your teeth and how over a period of time your teeth gets few shades whiter than it had been. So, it is an instant whitening formula along with progressive whitening- a very new concept in India.

We were taken over to live demonstration booths where pearls were dipped in the Closeup Diamond Attraction Toothpaste dissolved in water for a minute. After a minute we could see the difference it showed. I really loved the results and would definitely like to try out the product.

Again we took fun pictures and some more drinks.The dinner buffet was spread with delicious South-East Asian cuisines along with some Mediterranean ones. We had the delicacies over discussions about food, fashion, films & fun.

We got home with

You can know more about the product here

Indi wallet