Wednesday, July 2, 2014

Garnier Men Launches the "Say No to Bars" Campaign throughout India

Garnier Men - Stupid Things Men Do

Indian Men & skincare stand poles apart. You see them using Petroleum jelly on their face during a sunny day if their skin feel dry. When you talk to them about SPF they look at you as if you are from some other planet. The only skincare essentials they can think of are a hard rocky bar & talcum powder.


Men will be men! No matter what the situation, this statement will always hold true for them. 
Take a minute to think this through...

How many men have you seen who pay attention to grooming? Well, we know your answer - barely any, right! That's true for most men. As the brand that cares about men and their grooming, Garnier Men India is out on a mission to change this. 

We believe, behind every successful man there is a woman - who helps him with what to wear and what to do. So, what could be a better way to make men change their attitude towards grooming than get the women to lead this initiative with us?

This is why, Garnier Men has partnered with over 30 bloggers who are recognised as experts in beauty and care, in this Nationwide Movement where we ask men to Say No To Bars. Yes, we mean - Say No To ‘Soap’ Bars. Wondering why? Here you go -

1. Soap bars are unhygienic as the same bar is used for multiple purposes. Instead, why not switch to a face wash which is for a defined purpose?

2. Soap bars are history now! Modern men prefer to use face wash that is customised to suit their skin's needs.  So, why not be the man of today who loves modern facilities?

3. Soap bars are inconvenient and not practical to use at all. Then, why not be smart and switch to a face wash which is easy to carry?

Keeping these advantages of face wash in mind, we ask men to take a pledge against the use of soap bars. We instead recommend men to use the Garnier Men Oil Clear Face Wash for a deep cleansing action which removes excess oil without drying your skin while ensuring a day-long oil-free feel.

This outstanding initiative from @TheGarnierMan is really superb as it makes us aware how the use of soap bars can be harmful for our mens’ skin. Let us take up the pledge here: http://bit.ly/SayNoToBars and make them watch this video: http://bit.ly/StupidThingsMenDo to let them know what #StupidThingsMenDo

To make sure, they get the message clearly, here's a fun song which tells you why it's time to #SayNoToBars and #SayYesToOilClear - bit.ly/StupidThingsMenDo

So go ahead, bring a change in the men you care about!  






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