Wednesday, August 13, 2014

Hair Takes Center Stage @ Lakmé Fashion Week Winter Festive 2014

Lakmé Salon Presents ‘Show Stopping Hair’ Collection Styled by Little Shilpa

Mumbai, 13th August 2014: In the world of fashion, the garment struts the runway, with hair adding the finishing touches to the overall look. Reversing this norm for the first time in India, hair will be the hero as Lakmé Salon pioneers the concept of a Hair Show. Exclusively showcased at the Mecca of Indian Fashion, Lakmé Fashion Week Winter/Festive 2014, the ‘Show Stopping Hair’ collection brings the best of hair trends to the Indian runway.

The collection aims to revolutionize hair fashion in India by bringing to the fore creative and trendy hair-styles. Conceptualized and crafted by Lakmé Salon experts with international hairstyle maestro Winnie Loo, and styled by designer Little Shilpa, it promises to be one of the most exciting launches in hair fashion in the country.

The collection includes three dramatic themes:

· ‘Illusion’, inspired by the natural phenomenon of the ‘Northern Lights’, it is a playful fusion of colors

· ‘Metamorphosis’ inspired by the complex art forms of postmodern Paris, it is the line of dual hairstyles and textures ranging from straight and curly, to short and long
·         ‘Moulin Rouge’, a modern take on the ‘classic elegant’ with bouffants and waves
Shailesh Moolya, National Hair Trainer, Lakmé Salons states “Lakmé Salon have been the backstage experts at Lakmé Fashion Week since its inception, and through the ‘Show Stopping Hair’ collection, this expertise in hair styling will be the focus on the ramp. By introducing the latest looks and trends that are making waves internationally, we aim to create excitement on the Indian runway like never before. We have created styles that are avant-garde as well as conventional, keeping in mind women with various hair lengths, personalities, professions.

Little Shilpa adds, “Lakmé Salon and I share a common belief that “Fashion goes beyond clothing”. I was delighted when I got the opportunity to style the ‘Show Stopping Hair’ collection for them as their vision of making Indian women runway ready, matches perfectly with my fashion style and statement.”

Commenting on the collection Mr. Pushkaraj Shenai, CEO, Lakmé Lever, said “At Lakmé Salons our backstage experts strive to delight our customers with Runway Excellence every day. The Show Stopping Hair Collection will be available across over 150 salons in over 50 cities.  Wearing these stunning fashion-forward hairstyles, our customers can experience real runway magic in their life.”  

Get ready for hair to take center stage at Lakme Salon Winter Festive 2014!
Date: 22nd August
Time: 8:30 pm
Venue: Palladium Hotel – Jabong Stage

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