Wednesday, August 6, 2014

Knowing L'Oreal Paris Casting Creme Gloss Chocolate Collection #AtTheLorealLabs

When it comes to hair colouring, there is really no limit. Starting from blonde to pink nothing is left to be tried out. But there are some of us, who do not really dare to experiment with hair colours. We can opt for some amazing colouring options like Mahogany, Ebony Black,Dark Chocolate etc. that are perfectly suitable for brown or tanned skin tone.

If you are connected to my FB & Twitter accounts, you might be knowing that few days back I had attended a Blogger's Meet #AtTheLorealLabs. The meet was organised to let us, bloggers know the science & technology behind the revolutionary Hair Color L'Oreal Paris Casting Creme Gloss Chocolate Collection.

Few of the cities bloggers were invited in the L'Oreal Paris Research Center and were given a wonderful insight into the technology and the research that the hair color undergoes before being introduced to the consumers. An interesting & interactive session along with a slide presentation was carried out by Maxime De Boni from L'Oreal Paris Hair Research Team. 

We got to know many interesting facts about hair colours and colouring as a whole. The L'Oreal Paris Casting Creme Gloss is the first No Ammonia Hair Color. This makes the colour safe to use on any type of hair. The colors before being introduced are being tested on different people after interviewing them. Proper follow-up is also done with them. We were quite surprised to know that 52% of women in India actually colour their hair. There are gorgeous trends to do with hair colour that are being sported by our favourite divas. You can read about them on Get The Look here:

We were taken in the most important part of the Research Center, the labs. We were startled to watch so many expert researchers at work to give the best products to beautify the consumers. So much hard work, dedication and expertise goes into making a single jar of cream or a bottle of shampoo & of course hair colour.

Then we were taken to observe the application of the L'Oreal Paris Casting Creme Gloss Chocolate Collection at the Salon and it was quite interesting. The salon stylists explained the application method and whole process and also showed us how shiny it appeared under the light. We were also shown the rooms where the colours are tested on individuals who apply the colour on their own without any expert guidance and the rooms where they are interviewed and observed.

This was one-of-a-kind experience and we were really happy that L'Oreal Paris takes so much into consideration before coming out with their Hair Colours. So now we can colour our hair safely with L'Oreal Paris Casting Creme Gloss Chocolate Collection without any fear of hair damage.
Know more about the product here
You can also buy online here.

*This post is part of the L'Oreal Paris Say Yes to Color Campaign

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