Mumbai, 14th August 2014: More so than any other part of the workout wardrobe, sports bras make it clear no two women are the same. Different physiques and different needs across a wide range of activities require a heightened focus on narrowly tailored personalization.
Staying true to Nike’s mission to bring innovation to every athlete, the new Nike Pro Bra Collection is designed for the body in motion to provide the right fit and right support for every female athlete.
For the first time in India, Nike organized a special trialing for key women influencers at the Nike Store in Phoenix Mills. The new collection that was launched in Mumbai yesterday was designed keeping in mind different work-out dynamics of the modern woman. The new Pro Bra Collection reinstates Nike’s promise to provide world-class products for athletes across the globe.
Young Runner Naina Mansukhwani
The event saw a tete-a-tete between Nike athletes like Kyra Shroff (Indian Tennis player), Joshna Chinappa (Indian Squash Player) and Reeth Abraham (National Champion in long jump) and select key invitees. The athletes spoke about their fitness mantras, their favorite workout and how the perfect gear helps them stay inspired and focus on their game without any distraction.
Nike athlete Joshna Chinappa
Over a session of green-tea and a walk through Nike’s entire Women’s collection, there were personalized trial sessions, intimate conversation on Pilates and Running, a special ‘Gait Analysis’ session was also conducted to help women understand their Gait and the need to wear the right shoe as per their foot type.
The Nike Pro Bra Collection features 3 bras designed for each athlete’s desired level of support. The centerpiece of the collection is the Nike Pro Rival Bra, which delivers the highest level of support and is offered in various sizes to help the female athlete find the right fit. The collection also features the new Nike Pro Fierce Bra, as well as the updated Nike Pro Classic.
Also seen at the event were model Alesia Raut and Pilates instructor Namrata Purohit.