Monday, August 11, 2014

Tresemme Unveils Hair Spa Rejuvenation Range

Take a break from your stressful routine and rejuvenate with a hair spa, now in the comfort of your home 

Mumbai, 8th August 2014: New York fashionista’s favourite hair care brand - TRESemmé launches its latest salon innovation - the TRESemmé Hair Spa Rejuvenation range.

Driven by the belief that every woman has an intrinsic desire to look and feel gorgeous every day, the new range allows you to break your hectic routine, destress & rejuvenate. All this, with an indulgent hair spa experience by a shampoo and the first of its kind by TRESemmé, a massageable conditioner.
In today’s fast paced world, women deal with a lot of pressures like long working hours coupled with traveling amidst pollution etc, which leaves them stressed and worn out. This may result in loss of essential nutrients from their scalp, which could eventually leave their hair dry, frizzy and dull. A hair spa at a salon is what usually comes to the rescue – as the hair spa not only deeply moisturizes their hair but also rejuvenates them. However, this proposition is extremely time consuming.

Emerging out of this growing salonisation trend across the country, born in a salon, TRESemmé introduces the specially designed Hair Spa Rejuvenation range. Together with a gentle massage on the scalp, it gives the benefit of a hair spa in the comfort of your home.

Srirup Mitra, General Manager, Hair Care, Hindustan Unilever Limited believes that Indian women aspire to have salon like hair every day. He adds, “TRESemmé is dedicated to bringing professional salon like transformation through innovations for women right in the comfort of their home. Our latest offering, the TRESemmé Rejuvenation Hair Spa range promises to help women take a break from their stressful life, pamper & indulge themselves with a refreshing experience that they always desired.”

This new range is infused with marine mineral complex, essential nutrients and a fresh fragrance. The TRESemmé Hair Spa Rejuvenation shampoo cleanses hair leaving them freshly scented. It also prepares the scalp and hair for the next step in the regimen.

The TRESemmé Hair Spa Rejuvenation Massageable Conditioner is infused with hydrating marine mineral complex and helps soothe the scalp. It contains a nourishing blend of vitamins along with conditioning actives that protect hair from external traumas. Along with this, it contains ingredients like Helianthus Annus Seed oil which provides deep scalp nourishment. Antifungal and nourishing ingredients like Zinc Pyrithione and Lysiene have scalp barrier strengthening properties. For a rejuvenating experience, the conditioner is especially designed to massage the scalp and moisturize the hair. This prevents it from tangling, making it softer and smoother.

Regular conditioners VS the TRESemmé Massageable conditioner

Usually conditioners are applied to hair and then massaged from midlengths to tips. TRESemme’s massageable conditioner is meant to be applied both on the scalp and lengths of the hair. Infused with marine minerals and essential nutrients, it penetrates the scalp leaving it nourished and moisturized to look beautiful.

The TRESemmé massageable conditioner for your scalp gives your hair body, with the freedom to style your hair the way you like.

The TRESemmé Hair Spa is a ritual. Diana Penty, TRESemmé brand ambassador now swears by it to pamper herself. “It is very easy to get trapped in a stressful routine working for long hours. It leaves me tired and my hair dull and extremely lifeless. Earlier, I had to take out time for long hair spa sessions at the salon but now thanks to the new TRESemmé spa range, I can unwind, de-stress and rejuvenate at home!”

Available in Shampoo and conditioner at a Retail store near you

Hair Spa Rejuvenation Shampoo – 200ml (Rs.180/-) ; 580ml (Rs.390/-) Hair Spa Rejuvenation Conditioner – 200ml (Rs.180/-) ; 85ml (Rs.85/-)

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