Some people succeed in their time,
But only a few succeed in changing their time.
By following their own path.
Not for the sake of being different,
Not for the sake of challenging conventions,
But to create a unique road to success.
They want to become their own reference,
By defining their own rules.
They have mastered their forerunners’ ways
And smashed them into the unexpected.
They are pioneers, mavericks and trend-setters,
They are free-minded to the very core.
They are the Time Changers.
TAG Heuer recently shot its new AD Campaign 'Don’t Crack Under Pressure' with the Brand Ambassador Shah Rukh Khan in Mumbai. This is the fifth print AD Campaign that Shah Rukh Khan shot with the brand. The photo shoot by the ace photographer Daboo Ratnani, was an intense affair between Shah Rukh Khan and his timepieces. The new AD campaign, ‘Don’t Crack Under Pressure’ is a tribute to an early 90’s campaign, which asserts the powerful truth that achievement is due as much to mental strength as to physical capabilities.
In the exclusive 'Behind The Scenes' video, we see Shah Rukh Khan sharing his views on the new AD Campaign, on being a Time Changer and how his destiny has transformed him. The campaign depicts, how some people succeed in changing their time by challenging the conventions and taking the path less travelled.