Celebrity designer Rina Dhaka spends a day in Clarks shoes
Global footwear leader Clarks, has announced the launch of its new brand campaign – Shoe Diaries with Rina Dhaka; a unique, customized collaboration with renowned fashion designer, Rina Dhaka. The tastefully designed campaign encapsulates a day in the life of Rina Dhaka and highlights the best of Clarks Autumn Winter 2014 collection.
At heart the new campaign creates a deep routed connect with consumers through a fashion connoisseur. #ShoeDiaries with Rina Dhaka leads consumers through the off camera life of the designer: her regular day, experiences, people she meets, places she visits yet keeps her footwear fashion trendy, versatile and comfortable.
Speaking on the association with Clarks, Rina Dhaka said, “It is wonderful to be associated with Clarks. I am a big fan of Clarks as the brand suits my requirement of sophisticated style, unmatched craftsmanship and supreme comfort. This campaign has given me an opportunity to take my fans through a day in my life through a digital dairy of my shoe style. I hope this will serve as an inspiration to millions of fashion conscious people to talk about their own shoe diaries and share shoesie’s of their fashionable footwear.”
The campaign spans seasoned digital and social platforms as it aims to deeply engage and activate consumers through contests and virtual events, as well as mobile and in-store experiences.
“This is more than just a brand campaign. For us it is an opportunity to connect our consumers with our brand’s soul. The storytelling, the passion and our iconic footwear at the centre of the effort will reinforce what Clarks loyalists love about the brand which is effortless style and craftsmanship. #ShoeDiaries with Rina Dhaka asserts that Clarks footwear is for real people and their real fashion”, said Mr. Ramprasad, CEO, Clarks Future Footwear.
Driving the campaign is an innovative digital approach that engages with the huge fan base across all social platforms. Dedicated facebook contest #ShoeDiaries will allow users to post their ‘shoesie’ and win exciting prizes. As a part of the campaign, a special Google hangout will also be hosted by mid November where users will get a chance to speak with the designer. Short films showcasing the different shoe styles Rina wears are posted exclusively on Youtube. There is also active engagement with users on Twitter and Instagram.
Featuring the new Autumn Winter 14 collection, the campaign highlights some of the key trends such as the biker boots, retro courts and man-tailored footwear. The new Autumn Winter 14 collection seamlessly blends style and substance, with inspiration coming not only from the brand’s unique heritage but also from the catwalks and latest trends on the street.
Clarks since 1825 has emerged as an internationally recognized and preferred footwear brand. Combining cutting-edge design with competitive prices, the shoes reflect attitudes from fashion capitals far and wide; yet at heart, it is quintessentially British. All collections from Clarks reflect and celebrate the ubiquitous use of their expert craft and heritage and has captured the imagination of shoe lovers. The brand continues to live up to its reputation and legacy offering its customers durability, style and most importantly the comfort quotient.
You can view, follow and participate in the campaign through: