~Launches first of its
kind premium Italian fabric in the country for discerning customers~
Mumbai, 11thNovember
2014: Raymond - the leading manufacturer, marketer
and retailer of worsted suiting fabrics over the last eight decades, today
announced the launch of ‘Regio ITALIA’ – a luxurious, elite and finest Italian
fabric for its customers. The launch of this premium fabric
was kicked off in a grand style at a suburban hotel in the city and Regio
Italia by Raymond was unveiled by Sanjay Behl, CEO – Lifestyle Business,
Raymond Limited along with Aniruddha Deshmukh, President – Textile &
Retail, Raymond Limited and Indian Super Model and Bollywood Actor – DINO MOREA.
This
elite and luxurious collection from Raymond was showcased by models in a
glittering fashion show that was exclusively designed & styled by Vito
Dell’erba, Creative Director, Raymond Limited. This fashion show was followed
by followed by a fusion musical performance by Grammy Award Nominated & renowned
Indian Jazz music icon Louis Banks along with sitar maestro
Ravi
Chary.
Commenting on this
launch, Sanjay Behl, Chief
Executive Officer, Raymond Limited said, “Raymond
has always been at the forefront of product innovation and continues to stay
invested in world-class product engineering and ‘state-of-art’ manufacturing
facilities. The growing demand for premium fabric has steered us to introduce
Regio Italia, a premium range of Italian suiting fabric for those who have a
taste for international fashion. This new offering from Raymond will be
available with our select trade partners and at ‘The Raymond Shops’, who have
the expertise in handling the super-premium product range and have a history of
servicing a luxury clientele over the years”.
Italy
is recognized as the fashion capital of the world and Italian fabric has always
earned admirations from designers and brands across the world for its distinct
quality and trends. Keeping its promise to deliver the best of international
fashion to its consumer, Raymond has taken a step forward by introducing the
finest Italian suiting fabric range. This initiative not only will make
international fashion more accessible to the discerning consumers, but also
open avenues for innovative fashion discoveries.
“Regio Italia is a fine collection
of fabrics from Italy with the latest designs that is carefully woven and
specially handpicked assortment of the best designs in formal and occasion
menswear suiting fabrics. This collection offers premium fabrics with 5
different blend offerings ranging from Wool Silk, Super 180s, Super 150s, Super
130s and Super 120s,” said Kishore Bhatia, Product Head – Textiles, Raymond Limited.
The
Regio Italia suiting fabric range
will be available in the form of lengths as well as swatch samples, so that
customers get to see the entire range and choose the best from the exclusive
collection. Since this is an exclusive and premium range, it will be available
only at select outlets across the country and the price will range from Rs. 8,
000 / - to Rs. 26, 000 /- per meter. New
products will be added to the range periodically in order to keep up with the
latest trends in the world of fashion.
About Raymond
Limited
Raymond offers
end-to-end solutions for fabrics and garmenting. It has some of the leading
brands in its portfolio including Raymond Ready-to-Wear, Park Avenue, Parx,
ColorPlus, Makers amongst others. Raymond has one of the largest exclusive
retail networks in the textile and fashion space in India.
As a part of the
diversified Group, we also have business interests in men’s accessories,
personal grooming & toiletries, prophylactics, energy drinks, files and
tools and auto components.
