“With every photograph I took, her fragrance formed a vision in my mind.”
~ Bhavesh Patel, photographer (Perfume Portraits)
Mumbai, 21st January 2015: Lux invites you to discover the power of fragrance through Perfume Portraits, a powerful film that demonstrates an inspired, multi-dimensional approach to beauty. Specially produced by Lux, the film features the stunning Indian superstar Katrina Kaif as she is artfully photographed by Bhavesh Patel, a talented visually impaired photographer.
With his camera, Bhavesh immortalises the moment in which the enchanting fragrance of Lux® Magical Spell brings out Katrina’s alluring confidence and feminine sensuality, transforming it into something almost tangible and completely mesmerising.
Anne Radmacher, Global Vice President, Lux at Unilever, says, “Perfume Portraits illustrates Lux’s approach of creating fine fragrance experiences that redefine beauty, and take it beyond what the eye can see. An exquisite and artfully crafted perfume has the power to bring out a woman’s beauty and confidence, making her irresistibly captivating to others.”
Perfume Portraits is directed by Sunhil Sippy, an accomplished director who has worked with some of India’s most highly regarded advertising film production companies.
Lux’s Perfume Portraits will be released globally on 21st January 2015. The online film will be available at http://www.houseoflux.com/campaigns/perfumeportraits