A revolutionary product to
help women achieve soft beautiful pedicured feet on the go!
January 22, 2015,
Mumbai - As the world’s leader in consumer health
and hygiene, RB (formerly called Reckitt Benckiser), launched Scholl Velvet
Smooth Express Pedi electronic foot file – a global innovation set to take the personal
grooming sector in India by a storm.
Scholl Velvet Smooth Express Pedi is specially designed
with a Microlumina roller head to effectively and speedily remove tough,
lifeless skin and calluses by exfoliating the feet through a gentle rotating
action. The absence of sharp blades makes it safe to use and leaves you with
feet so smooth that you won’t want to wait to flaunt them!
Brand ambassador Jacqueline Fernandez was present at the
unveiling of the product where she shared personal testimonials on how
effortless perfection has now been introduced to her foot grooming regime.
Commenting on her association with the brand, Jacqueline Fernandez said, “I’m proud to be the face of Scholl Velvet Smooth
Express Pedi. As a girl, I love the joy, luxury and effortlessness of
experiencing a pedicure on the go. Beautiful feet are coveted by all women,
everywhere of all ages, especially when they want to look their best and show
off those strappy heels.”
Commenting on the need for constant innovation in the
grooming sector in India, Nitish Kapoor
– Managing Director, RB India said, “Scholl
Velvet Smooth Express Pedi is a global mega success across Europe and Asian
markets. This is the perfect time to launch this innovation in India so that
the Indian woman like her global counterpart can use the Scholl Velvet Smooth
Express Pedi to put her best foot forward without undergoing the time-consuming
hassle of having to visit a salon.”
Scholl Velvet Smooth Express Pedi will be available
across all major shoe chains and modern trade stores across metros and online
retail outlets Flipkart, Amazon, SnapDeal at a price of INR 2,850 and additional roller for INR 899. The foot and nail cream is available at INR 200.
These days, women lead hectic personal and professional
lives which leave them with little time to participate in time consuming and
lengthy pedicure sessions. With Scholl Velvet Smooth Express Pedi electronic
foot file, you are two steps away from getting happy feet and a luxurious
indulgence which doesn’t wreak havoc on your busy schedule.
Step 1 – Buff away hard
skin
Switch on the Scholl Velvet Smooth Express Pedi and move it
regularly over the dry, dead skin applying light to medium pressure. An
integrated safety stop prevents you from applying too much pressure. Continue
with regular passes until the dead skin is removed and your feet feel silky
soft.
Step 2 – Moisturize your
feet
Wipe or rinse feet to remove any excess dead skin and thoroughly dry
feet. For best results apply Scholl Velvet Smooth Daily Foot Cream Moisturizer.
About RB:
RB*
is the world’s leading consumer health and hygiene company. The company has
operations in over 60 countries, with headquarters in the UK, Singapore, Dubai
and Amsterdam, and sales in almost 200 countries. The company employs
approximately 37,000 people worldwide.
With
a purpose of delivering innovative solutions for healthier lives and happier
homes, RB is in the top 20 of companies listed on the London Stock Exchange.
Today it is the global No 1or No 2 in the majority of its fast-growing
categories, driven by an exceptional rate of innovation. Its health, hygiene
and home portfolio is led by 19 global Powerbrands of Nurofen, Strepsils Gaviscon, Mucinex, Durex,
Scholl, Clearasil, Lysol, Dettol, Veet, Harpic, Bang, Mortein, Finish, Vanish,
Calgon, Air Wick, Woolite and French’s.
At the start of 2014 RB had 43% of its core revenues coming from its 2
emerging market Areas and 57% from its developed market Area; 72% of core
revenues came from the health and hygiene categories of the portfolio.
Fuelled
by a new breed of talent who blend intellectual curiosity with commitment to
the highest quality standards, RB is set to redefine the world of consumer
health and hygiene. RB people and its
culture are at the heart of the company’s success. They have an intense drive
for achievement and a desire to outperform wherever they focus, including in
sustainability where the company is targeting a 1/3 reduction in water impact,
1/3 reduction in carbon and to have 1/3 of its net revenue coming from more
sustainable products by 2020. It is also the Save the Children charity’s
largest FMCG global partner, with a new partnership vision to radically reduce
the world’s second biggest killer of under-fives, diarrhoea. Overall RB wants
to reach 200 million people to improve their health and hygiene behaviour.
For
more information visit www.rb.com
