Friday, January 23, 2015

Put Your Best Foot Forward with Scholl Velvet Smooth Express Pedi

A revolutionary product to help women achieve soft beautiful pedicured feet on the go!

January 22, 2015, Mumbai - As the world’s leader in consumer health and hygiene, RB (formerly called Reckitt Benckiser), launched Scholl Velvet Smooth Express Pedi electronic foot file – a global innovation set to take the personal grooming sector in India by a storm.

Scholl Velvet Smooth Express Pedi is specially designed with a Microlumina roller head to effectively and speedily remove tough, lifeless skin and calluses by exfoliating the feet through a gentle rotating action. The absence of sharp blades makes it safe to use and leaves you with feet so smooth that you won’t want to wait to flaunt them!

Brand ambassador Jacqueline Fernandez was present at the unveiling of the product where she shared personal testimonials on how effortless perfection has now been introduced to her foot grooming regime.
Commenting on her association with the brand, Jacqueline Fernandez said, “I’m proud to be the face of Scholl Velvet Smooth Express Pedi. As a girl, I love the joy, luxury and effortlessness of experiencing a pedicure on the go. Beautiful feet are coveted by all women, everywhere of all ages, especially when they want to look their best and show off those strappy heels.”

Commenting on the need for constant innovation in the grooming sector in India, Nitish Kapoor – Managing Director, RB India said, “Scholl Velvet Smooth Express Pedi is a global mega success across Europe and Asian markets. This is the perfect time to launch this innovation in India so that the Indian woman like her global counterpart can use the Scholl Velvet Smooth Express Pedi to put her best foot forward without undergoing the time-consuming hassle of having to visit a salon.”

Scholl Velvet Smooth Express Pedi will be available across all major shoe chains and modern trade stores across metros and online retail outlets Flipkart, Amazon, SnapDeal at a price of INR 2,850 and additional roller for INR 899. The foot and nail cream is available at INR 200.

These days, women lead hectic personal and professional lives which leave them with little time to participate in time consuming and lengthy pedicure sessions. With Scholl Velvet Smooth Express Pedi electronic foot file, you are two steps away from getting happy feet and a luxurious indulgence which doesn’t wreak havoc on your busy schedule.

Step 1 – Buff away hard skin
Switch on the Scholl Velvet Smooth Express Pedi and move it regularly over the dry, dead skin applying light to medium pressure. An integrated safety stop prevents you from applying too much pressure. Continue with regular passes until the dead skin is removed and your feet feel silky soft.

Step 2 – Moisturize your feet
Wipe or rinse feet to remove any excess dead skin and thoroughly dry feet. For best results apply Scholl Velvet Smooth Daily Foot Cream Moisturizer.

About RB:
RB* is the world’s leading consumer health and hygiene company. The company has operations in over 60 countries, with headquarters in the UK, Singapore, Dubai and Amsterdam, and sales in almost 200 countries. The company employs approximately 37,000 people worldwide.
With a purpose of delivering innovative solutions for healthier lives and happier homes, RB is in the top 20 of companies listed on the London Stock Exchange. Today it is the global No 1or No 2 in the majority of its fast-growing categories, driven by an exceptional rate of innovation. Its health, hygiene and home portfolio is led by 19 global Powerbrands of  Nurofen, Strepsils Gaviscon, Mucinex, Durex, Scholl, Clearasil, Lysol, Dettol, Veet, Harpic, Bang, Mortein, Finish, Vanish, Calgon, Air Wick, Woolite and French’s.  At the start of 2014 RB had 43% of its core revenues coming from its 2 emerging market Areas and 57% from its developed market Area; 72% of core revenues came from the health and hygiene categories of the portfolio.
Fuelled by a new breed of talent who blend intellectual curiosity with commitment to the highest quality standards, RB is set to redefine the world of consumer health and hygiene.  RB people and its culture are at the heart of the company’s success. They have an intense drive for achievement and a desire to outperform wherever they focus, including in sustainability where the company is targeting a 1/3 reduction in water impact, 1/3 reduction in carbon and to have 1/3 of its net revenue coming from more sustainable products by 2020. It is also the Save the Children charity’s largest FMCG global partner, with a new partnership vision to radically reduce the world’s second biggest killer of under-fives, diarrhoea. Overall RB wants to reach 200 million people to improve their health and hygiene behaviour.   

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