Monday, April 13, 2015

When Celebs Sell!! #CrashThePepsiIPL

No idea if Logie Baird ever thought of selling shampoos via his revolutionary invention!! Yes or no, it sells now. Gone are days, when commercials were restricted to mostly models. The only famous brand that had celebrity names attached to it was perhaps a soap brand. But now, everywhere you look around you see celebrities endorsing brands. Super hot moviestars, sports personalities, TV stars, you name them and they have been on TV at least once for a commercial.

When we talk of the biggest Bollywood stars, the first name that comes to our mind is that of Amitabh Bachchan. Today at 73, he is still hot and happening. His endorsements have well covered every genre, beginning with hair oils, to instant noodles, to chocolates, gold or real estate. Not far behind is his daughter-in-law who is the face of some prestigious global brands. Considered as one of the most beautiful women in the world, she delivers the best when it comes to her mesmerizing performances even in the advertisements, she appear. 
Ads and you do not name the heartthrob of the nation!! Well, the king of Romance, Shahrukh Khan, who always is ready to hug you with his famous hand stretched "about to embrace" pose is also seen selling talcum powders and mango drinks. And not to forget his infamous "in the bathtub" ad for a soap brand. His wife also appears sometimes with him for endorsing some lifestyle brand. Well, we are still waiting for the kids!!

How can we ignore beautiful actresses like Kareena Kapoor,  Deepika Padukone and Katrina Kaif, when we are talking about commercials. Kareena has some very prestigious brands under her kitty. Deepika,  who started her career as a model, probably cannot forget her initial days, when she appeared in a toothpaste ad. Katrina on the other hand started getting endorsements only after becoming a star. These 2 are the most popular faces in advertisements nowadays. Not far behind is Priyanka Chopra who also has done it all from hair oils to colas and cameras.

The upcoming brigade of stars is led by Alia Bhatt who appears in face wash, makeup, cola & scooter ads. Anushka Sharma is also gearing up well in the ad world. We keep on seeing faces of new actresses like Shradha Kapoor, Parineeti Chopra and Yami Gautam too. The boys also need some mention here. Ranbir Kapoor, Varun Dhawan, Sidharth Malhotra- all are quite famous in brand endorsements.

Cricketers like Dhoni and Kohli are the highest earners when it comes to endorsements. We love to see them specially in the cola ads. Saniya Mirza is also a popular face among sports personalities in TV commercials.

The idea behind making a celeb, the face of a brand is to sell the products. We love celebrities and when they sell a product we would pay more attention, and thus the brand's purpose of reaching out to the masses is served with much ease and perfection.

This Pepsi IPL, it's not just about cricket. It's time to crash with your own created ad! Make your own Pepsi ad & if it's chosen, it could play on TV during Pepsi IPL! And hey, it doesn't end here… Even if you're chosen as a finalist, you stand a chance of winning a prize amount of Rs.1 lakh! So what are you waiting for guys?

I am joining in on all the Pepsi IPL action in my own style with the #CrashThePepsiIPL activity at BlogAdda.

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