Wednesday, May 6, 2015

Made a Difference with #CrashThePepsiIPL

We all have been waiting eagerly for the videos, made for the #CrashThePepsiIPL. Some of the videos are simply awesome, made with heart and mind, while some have been utterly disappointing. However, the jury has shortlisted some videos, that exceeded in creative brilliance. Out of these the final winner will be selected whose video will be aired on television as a full-fledged commercial.

I somehow feel that since the sole theme is cricket craze, there should be a mention of cricket in some way, be it with friendship, fun or food. Although there are some videos that have shown their mastery without adding or relating anything to cricket, my idea is a bit different in this regard.

This video showing gully cricket played by some girls, whose team has been divided as Ranbir’s XI and Virat’s XI, deserves special mention. Its fast, happening and also highlights the concept of women’s cricket. There is not much humour but the idea is fun as both the bowler and the batsman jump for the Pepsi that just got hit by the ball. The concept is not that unique, except for the women’s cricket, but the execution is quite smart and fast.

Here is the video of “Selective Hearing” that again uses humour as the main tool. A person goes inside a cafĂ© and asks for a bottle of water, but the shopkeeper cannot hear him, in spite of his repeated requests. Just then a kid comes and ask for Pepsi, which the shopkeeper can clearly hear and even offers him either of the Normal or the Diet ones. The guy who asked for the bottle of water is puzzled and the shopkeeper smilingly offers him a bottle of Pepsi. The actor playing the shopkeeper’s part deserves mention here, as well as the concept of selective hearing. As I said earlier, the inclusion of cricket in some way would have uplifted the video to a new level.

I am a bit indecisive in this regard. I like the first ad with gully cricket for its smartness, fast pace and the inclusion of Pepsi and cricket craze together, however, there is lack of novelty in the ad, whereas the Selective hearing ad is witty and funny. It is unique in concept and the performance of the lead actor is good. What it lacks is the connection with cricket. I somehow feel, as it has started with the shopkeeper clearing his ears, it would have been great if there was a running cricket commentary with the visual.

No matter who wins the #CrashThePepsiIPL, it was fun watching all the videos, some of which are mind blowing.

I’m voting for the best ads in the#CrashThePepsiIPL activity in association with BlogAdda from 8th May to 14th May. Are you?

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