Wednesday, May 6, 2015

When the Best Win #CrashThePepsiIPL

The Pepsi IPL fever is on full-fledged. Most of us are glued to our TV sets, cheering up our favourite teams. #CrashThePepsiIPL has come up with a challenge where commoners or non-professionals are making ads. The activity has created a major buzz around the media and have garnered some outstanding creative works. Many new talents have got noticed. 

Some of the advertisements have shown novelty in their execution. Some ads have excelled in the ideas. The best ads obviously have unique concepts with superb presentation. The jury, consisting of the who’s who of the media world, has already selected the finalists, who have excelled in their creative genius. However, the most-desired superstar is yet to be selected who will emerge as the winner. I have gone through the advertisements and have selected 2 out of the finalists who I think have done true justice of their creative talents.

The "Served" video ad is my topmost selection out of all the finalists. The medley of cricket, food, commentary and Pepsi has been presented perfectly. The concept is fabulous and the presentation is very simple but really exceeds excellence. The idea of presenting the a table full of mouth-watering delicacies from each region, or rather, each team, is the brightest depiction of the IPL craze. Starting from Mumbai’s Vada Pav to Chennai’s Idli-chutney to Bangalore’s Bisibelebhath to Kolkata’s Rosogolla, Rajasthan’s Dal Bati Churma, Delhi’s Chaat, Punjab’s Aloo Paratha with butter and finally Hyderabad’s Biriyani-it represented the teams with the popular foods the regions are associated with. The commentary also compares the taste of the food with the shots. This video is truly a genius and deserves to win.

The “Rajma-Upma” video is another brilliant execution of the overall concept. Everything, starting from the placing of the characters to the execution of the theme is made in a nice way. The battle of the North and South is shown with food. A “2 States” like concept, used in a unique way. The idea is that the taste of North and South may differ with varied dishes, but both ends with a bottle of Pepsi. The Unity in Diversity concept is presented in a sweet and fun way. Somehow, if there was an inclusion of cricket, it would have ideally been my favourite.

There are many ads that I liked, but since the theme is cricket, I would always choose a video that shows or depicts cricket in some way. So, the “Served” video according to me is the true winner amongst all.

I’m voting for the best ads in the#CrashThePepsiIPL activity in association with BlogAdda from 8th May to 14th May. Are you?

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