Do you often get lost inside a shopping mall? You know what you want but you dont know where to go, and even if you know which stores stock that, you dont know which way it is. Well, here is your friend in need for these difficult times of shopping- Firsthandle, a platform that allows merchants to target customers on real time basis who are physically around them within a predefined radius. The app also factors in the gender and age of the audiences as well as preferences of the merchant with their promotions. In other words, it has the features in providing tools to the merchants to tune to the minds of the audiences around their establishments.
After a successful launch in Delhi, on 5th November, they organized a pleasant afternoon launch event with bloggers at the Cafe Sabrosa in Mumbai. Bloggers were introduced to the the concept of Firsthandle by the CEO & Co-founder Gaurav Sinha. Mr. Sinha led us through the journey of Firsthandle, which is quite impressive.
So far in Delhi-NCR, FirstHandle has acquired over 5000 merchants and over 60,000 consumers since its initial launch and expects to touch 25,000 merchants and one million customers in the next six months. At pre-launch stage in Mumbai, FirstHandle has already acquired more than 2000 merchants and 5000 offers on its platform.
“Our plan is to expand to top cities in India with an aim to facilitate over $1 billion transactions in next couple of years with pan India presence. We intend to have over 1,00,000 merchant establishments offering 10,00,000 hot deals in these cities,”said Mr. Sinha. He added that currently the average ticket size of the deals through First Handle is Rs. 600/- and this is expected to rise to Rs. 1,000/- with increasing number of users.
The accompaniment of wines, mojitos and pizzas made the afternoon quite enjoyable along with the chit-chats with other bloggers. I have already started to use the #FirstHandleInMumbai, so that I do not end up wasting my time finding out the right place to shop. You can also do that from the Firsthandle website here.