Monday, June 28, 2021

Top 5 Perks of Being an Influencer

Top post on IndiBlogger, the biggest community of Indian Bloggers

Learning is a constant process, and I have always loved the idea of learning through my work. I started my influencing career in 2011, after a career in Advertising and Public Relations. Since then, there was no looking back. 



Why Influencing:

Influencing is an excellent means of getting to know about various products and services and letting others know about them. It is a powerful means to earn knowledge and experience about something new and share it with others. That by itself is a fascinating opportunity. An influencer is entitled to share her honest and individual views about anything. 

Is Influencing a Mode of Advertising:

Often Influencing and Advertising is considered to be the same. However, having worked in the Advertising field for seven years, I can guarantee bipolar concepts. While advertising, the product or service provided, is always shown positively, influencing is more of a personal opinion or feedback that may or may not have only positive points mentioned. 

Advertising is a much more professional approach, where models and technicians are hired for shoots. Influencing, on the other hand, is personal and individual.

The only similarity that can be drawn between these two fields is that both share information with the audience.

5 Perks of Being an Influencer:

1. You can be flexible: An influencer is entitled to work according to her flexibility, concerning time and place. One can start her influencing journey from the comfort of her home and can work anytime she wants to. As an influencer, one can have a permanent job side by side. 

2. You are free to be Authentic: This is the main reason why influencing cannot be considered as advertising. An influencer is expected to be authentic and share her own experience from a personal point of view. There is a trust factor that forms between her and her audience. 


3. Connection: This is another fantastic opportunity that an influencer gets. She gets to connect with many people, be part of groups and communities and create a massive circle of like-minded people with similar interests.

4. Niche Targeting: While a print or Tv commercial reaches a diverse audience, most of whom may not be interested in the product, influencer marketing brands can precisely reach their target audience. E.g. if a beauty brand wants to reach its niche audience, it will be done more smoothly with a beauty influencer who has already built her credibility to a loyal group of followers. That becomes an easier job for the brand in terms of niche reach and cost-effectivity. This also gives the influencer a perfect opportunity of earning well in terms of sponsored opportunity or affiliate marketing.

5. Freebies, Goodies, Vacation: Most influencers start their journey of influencing to avail these perks. An influencer gets to get the best of things and services a brand offers. She gets free access to all products from a brand she works with before even those get launched.

These are the long term benefits of being an influencer. There are a lot of other reasons why one can choose influencing as her career. Some of which are quick bucks for students, extra income for working professionals and homemakers. Last but not least, it can be a savior in terms of financial emergencies. Often a salaried individual may not have that extra urgent money in times of crisis. Influencing allows earning and saving for these problematic hours.

 

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40 comments:

  1. I agree with all these amazing benefits of influencing.

    Bisma Rauf / Instagram

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  2. True true true! There are endless perks of being an influencer. Amazing read ❤️

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  3. I totally agree there are so many perks being an influencer, for me the best one is connecting with so many like minded people and our community!!

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  4. This is a great post for making people understand the difference between influencing and advertising and benefits of being an Influencer. Your are doing a great job, keep growing.

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  5. I agree with you and I like being an influencer ,even it give wings to express ourselves and help others for making a right choice.

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  6. As n Influencer we have the privilege of introducing a Brand to our followers and vice versa. you have explained it all so well.

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  7. Yes recent era is all about influencer marketing. I agree being an influencer, you are your own boss. you can be creative and flexible as per your life situations and can enjoy amazing perks by doing things that you actually love to do.

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  8. As u have mentioned in your blog there are indeed many perks of being an Influencer. I ma thoroughly enjoying this.

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  9. Love the job I do as an influencer we get to deal with good brands and explore many new stuff...

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  10. Being an Influencer comes with a lot of perks and benefits. You are doing a great job, keep growing.

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  11. Influencing is more direct than advertising and has so many advantages, especially when there is a niche market being targeted. As you have mentioned influencing can be a side hustle to earn some extra income and can also be developed into a full-time career. Sandy N Vyjay

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  12. A great post to make everyone know the concept of being an influencer. How we expressed ourselves, we connect to people and share our thoughts and reviews. Must say a beautiful journey

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  13. I agree with you being a influencer we get many perks. That's a very well written post

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  14. I agree with you influencing has its own perks. Sharing your personal experiences makes a lot of difference for me.
    Manisha

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  15. So agree with you Jhilmil. It indeed is a great feeling to be an influencer. Its like we are free to share our opionions and thoughts with people who are open and happy to listen to us. And yes goodies are a welcome thing too. :-)

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  16. Influencing is a big business now and comes with certain responsibility too. Good points about being authentic and making connections.

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  17. Wonderful post to well differentiate the job and responsibilities between advertiser and influencer. You have perfectly curated the facts and perks an influencer possess.

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  18. I agree that there are Perks of being an influencer but the industry is heading towards terrible direction. People are working for barters, agreeing 100 & 200 for a reeling and what not! It is a fun job but in this way it will never pay your bills.

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  19. Vacation has never crossed my mind as a perk. Coming to think of it, yeah it is so true.💕

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  20. Blogging and Influencing has changed the way Indian Traditional Marketing worked all these years, I am glad to be a small part of this ever-evolving side of digital marketing. Love the honest post you have shared with your readers, Jhilmil.

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  21. Being a blogger and influencer always comes with loads of perks. I just love the way you penned it. This post will inspire many

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  22. As an influencer, I do agree with the points you have mentioned. Connection with online readers is an amazing reward

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  23. Absolutely Influencers have so many perks along with popularity and good medium to showcase our talent

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  24. Agree with all the perks and benefits that Influencer gets but there is an unsaid responsibility to only promote the best to your followers. You have written it all so well.

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  25. I feel influencing is just like any other career opportunity however the best part of it is that it has flexible timings. Hwoever I do not really feel that we get freebies. Actually the effort one blogger or influencer puts in for every single product that they get is much more than any celeb who is highly paid for the same thing does. Any effort put in to promote a product cannot be called as a freebie.

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  26. Jhilmil, we truly admire your work and journey. Being honest with the feedback of the products influencer builds the bond with the followers and niche marketing helps all.

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  27. So very true. I agree with each and every pointer shared by you. There are mutiple perks of being an influencer. I love your journey

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  28. Earlier this whole social media influencer bit was thought as a side hustle. But now this has become a full-fledged profession. People are investing in expensive technologies to make their content stand out.

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  29. So true... being an influencer have its own perks. I love to be a part of this fraternity and it's simply an awesome experience.

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  30. We never knew the perks of being an Influencer before we started our blogging journey but it is extremely fulfilling. It pays you in cash as well as enrich your life.

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  31. I could never think one could write a post on this topic. Reading on I felt - why not?

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  32. Niche targeting and flexible timings are what I feel are the top perks of becoming an influencer. One also remains updated with latest trends in market.

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  33. I could not agree more with you and being an influencer I believe we should have some responsibilities and as perks it's obvious whatever ROI we provide we receive the same.

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  34. I definitely agree that the benefit the influencer career has to offer. I'm an influencer myself and can resonate the pointers

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  35. Like two sides of a coin, there are pros and cons to becoming an influencer. Being an influencer, I believe in ethical and responsible blogging.

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  36. Absolutely being a good and ethical influencer has many benefits and it is important to choose the right thing to influence about. I also agree that blogging is a great way to voice out opinions and beliefs that one has.

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  37. Influencers are some one who influence the people around with their flair of creativity. Completely agree with all the benefits mentioned by you.

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  38. Yes the best perk about about being an influencer is the flexibility and freedom to work n create content from anywhere. Also the goods and things that come in are added benefits.

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  39. Becoming an influencer means you have an audience. ... And it gives you respect – nine in 10 millennials trust social media influencers more than traditional celebrities. For a lot of people in a lot of industries, that's more valuable than money.

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